Understory

1. [BOARDWALK_DATE_01]
   Marketing

   Brand and identity design

   Built a visual identity the clinic could carry through every customer touchpoint.

   

2. [BOARDWALK_DATE_02]
   Marketing

   Print and collateral production

   Turned the identity into practical materials for the clinic and its customers.

   

3. [BOARDWALK_DATE_03]
   Marketing

   Marketing strategy

   Set the audience, message and priorities before choosing what to publish.

   

4. [BOARDWALK_DATE_04]
   Marketing

   Community outreach

   Made the clinic visible through useful stories grounded in the neighbourhood.

   

5. [BOARDWALK_DATE_05]
   Systems

   Domain and website

   Created one clear online home for information, trust and the next step.

   

6. [BOARDWALK_DATE_06]
   Systems

   Booking and follow up system

   Connected enquiries, appointments and follow up so interest did not disappear.

7. [BOARDWALK_DATE_07]
   Events

   Tom Ford trunk show

   Built the campaign and customer path around a focused in-store event.

   

8. [BOARDWALK_DATE_08]
   Events

   Family Fun Day

   Created a neighbourhood event with a clear invitation and follow through.

   

9. [BOARDWALK_DATE_09]
   Events

   Theo trunk show

   Connected the event story, promotion and in-clinic experience.

   

61.5K views in 90 days, with profile visits up 176%.

1. [MOTION_DATE_01]
   Marketing

   Brand direction

   Clarified how the studio should look, sound and invite first-timers in.

2. [MOTION_DATE_02]
   Systems

   Website and trial path

   Turned first interest into one short route to a trial booking.

3. [MOTION_DATE_03]
   Marketing

   Content and paid social

   Built a consistent campaign around the questions new clients ask first.

4. [MOTION_DATE_04]
   Systems

   Booking and reporting

   Put bookings and performance in one view the studio could use.

Trial booking now takes under one minute, with every booking and report in one view.