About

A small team you'll actually talk to.

Understory is a founder-led Toronto team. You work directly with the people shaping the strategy and making the work.

CEO

Karen Ko

Karen leads brand, customer experience, and the practical plan that connects every touchpoint.

CTO

Adrian Wan

Adrian builds the websites, systems, and measurement that make the journey work after launch.

Journey-first, channel-second.

We begin with what a customer needs at each moment, then decide which channel can do that job best. The method keeps the pieces connected.

Start a project →